How to catch the eye of your next customer

14 Apr 2014 1:20 PM
How to catch the eye of your next customer

What is marketing? You hear and see it hundreds of times a day, yet as business owners we have a daily struggle of coming up with new ways to catch the eye of our customers. But what we do know is that customers are drawn to visually interesting and eye catching images.

 

 

 

Here are 5 ways you can use images to improve your next visual marketing campaign

 

What is marketing? You hear and see it hundreds of times a day, yet as business owners we have a daily struggle of coming up with new ways to catch the eye of our customers. But what we do know is that customers are drawn to visually interesting and eye catching images.


Because we are visual beings, we are drawn to interesting, inspiring, and entertaining images; and these often resonate in ways that written content does not. Images can tell stories, they can remind us of what is important to us, they can be helpful, and they often stick in our memories better than words alone.


You will be well aware of the huge popularity of image apps such as Instagram and Pinterest, and the emphasis Facebook is putting on images in the newsfeed, and the current trend of businesses using video. So this is the perfect time to add visual marketing to your business.


Visual marketing is simply using images to communicate a message about your business. This can include photos, graphics, video, apps and more… and can be utilised both online and in person.


Here are 5 simple things you can do right now to add a visual marketing component to your business.

 

1 - Use Images that resonate with your audience; Consider what sorts of images would work well for your business and most resonate with your audience (for example: humour, inspirational, informational, helpful, before & after, etc.)


2 - Use quality Images; Take some time to learn how to use some of the tools available to you online (for example: picmonkeywordlevisual.lymeme maker, and animoto) or outsource a photographer or designer to create some custom images for you.


3 - Brand your Images; Brand your images to help create recognition, to establish a connection between your audience and your business, and to link your images back to your website (for example: use your logo and website URL as a watermark and include your brand colours and fonts in borders or text).


4 - Make your images relevant; Have a purpose to the images you share for your business (for example: demonstrate expertise, be helpful, or show your audience that you ‘get’ them).


5 - Include your Audience; Consider including your audience in your visual marketing strategy (for example: ask for customer photos of them using your items or for their before and after shots)


A visual marketing strategy should be authentic, like any other form of marketing. You should aim to genuinely connect to your audience while still serving a purpose for your brand. If you only ever share other people’s images in Social Media you won’t necessarily be building your own brand recognition and if you only ever share your product photos you won’t necessarily be engaging with your audience.


So it is well worth taking some time to consider how you can make the most of the visual opportunities that are available to you!